Alpen Aerial
Building website & brand content for a startup which takes drone footage to new heights.
Role
Frontend Engineer
Location
Colorado Springs, Colorado
Tools
HTML, CSS, JavaScript, jQuery, Python, Git, Wix, Adobe Photoshop, Final Cut Pro
Explore the Project
→ www.alpenaerial.com
Premise
This project is in the context of my work with Alpen Aerial, LLC. Alpen Aerial is a tech startup which captures moments, data, and products using panoramic drone footage. As a Software Engineer contracted by Alpen Aerial, I had the opportunity to lead several software projects and consult on technology and branding strategy. This project is a case study of content creation completed for Alpen Aerial.
Challenge
Alpen Aerial specializes in converting panoramic drone footage into interactive online tours. However, the company lacked a cohesive online presence to showcase its capabilities. The challenge was to create a website and brand content that would not only reflect the startup's cutting-edge technology but also engage users and potential clients. The project required a blend of aesthetic appeal, functionality, and a clear representation of the brand's unique value proposition
Solution
Solving Alpen Aerial's branding needs involved a comprehensive approach to building a website that would serve as the startup's digital storefront. This included creating a visually appealing design that resonated with the brand's active and innovative spirit, developing interactive features to showcase the panoramic tours, and crafting compelling content that communicated the startup's mission and services. Collaboration with the startup's team ensured alignment with their vision and goals.
Design and Development Choices
This project involved a mix of web programming with WebGen, Python, and JavaScript as well as Wix and Wix Velo development. In addition to producing website content for the company, I programmed embedded webpages for client panoramic tours. In order to produce effective tours for diverse industries, I worked closely with clients and highlighted the parts of their projects which were of greatest value to their goals. Alpen Aerial is an active and exciting company with a mission to capture the extremes of the world and human capability. My branding strategy emulated the company's tenactiy to create innovatively beautiful products.
Result
The resulting website and brand content successfully encapsulated the startup's innovative approach to panoramic drone footage and interactive online tours. The sleek design, engaging user experience, and compelling content worked to display Alpen Aerial's daring potential. The startup's online presence was transformed into a powerful tool that not only showcased their unique offerings but also positioned them with capability in the field.
